psychology persuasion17To create great content, you first must understand the people you are creating it for.

That’s the realm of Psychology and by understanding some of the key principles of human behaviour you can create content that is far more likely to attract, convince and convert.

When:             Friday 27 October 2017

Where:            Lighthouse Business Innovation Centre, 6/65 Tennant Street, Fyshwick ACT

Time:               9:30am - 11:00am

Cost:                $35.00 (incl. GST)




Did you know:

  • Using subtle priming techniques on your website you can get visitors to remember key things about your brand;
  • You can use the principle of ‘reciprocity’ by giving away something for free before you ask for something in return;
  • You can leverage ‘social proof’ in your marketing and harness the ‘me too’ effect;
  • The decoy effect in pricing is used to make people choose the most expensive option.

Join us for a discussion about the role of Psychology in marketing and some useful tips for anyone who regularly prepares the marketing content for their organisation.

To register for this workshop, please visit